Throughout the entire duration of the trade fair, the Passage East serves as an area for young, innovative companies that can present themselves on small booths. A centrally located bar with lounge area invites you to network and cool off. The Start-Up Area is the central meeting place for young companies as well as trade visitors and end consumers, interested in the latest trends in bike business. 

The Start-Up pitches of the 20 Start-Up Award finalists will be performed on September 2, in a digital format. The Award ceremony will take place digitally also at this date.

The exhibition of all products will take place November 24 - 26, 2020.

Young entrepreneurs bring a fresh breath of air into the market.