Sept. 2, 2020

Only digtial via live stream


The COVID19 pandemic shifted planned innovations and product launches to uncertainty but showed us the importance of the bicycles a resilient mode of transport. Therefore, the bike can be viewed a crisis winner. What are the consequences for the Start-Ups and innovation in the cycling sector? What role do analogue and digital services play in creating resilient business models? How do we enlighten the chances and cover the risks?


What are the latest innovations in the bicycle industry? What are the current challenges and what does it take to advance important new products and developments? The Digital Start-Up & Innovation Day on 2 September will be answering precisely these questions and bringing bike industry start-ups, innovation labs, visionaries and forward thinkers together to discuss analogue and digital services.

“Analogue and digital services”


From leasing, renting and sharing or insuring and parking through to secondary marketing – bicycle industry services are diverse and numerous. These areas have revolutionised the market in recent years with disruptive approaches and many new providers. On the Start-Up & Innovation Day, we’ll be talking to various pioneers of the future about the importance of services. 

Services and Hardware 

New services and service concepts are posing hardware ever greater challenges. Sustainability is simultaneously an important topic and the current pandemic is forcing the industry to reconsider issues such as manufacturing location and supply chains. What are the new trends in product design and do they already accommodate these new services? 

Services and Cooperation

Service provider or system supplier? What do companies actually need to cover in-house and where should strategic partnerships come in? What obstacles might hinder such a cooperation and how do these kinds of projects become successful? Are business cooperation models robust enough? We’ll be looking at two case studies to consider how different organisations can work together successfully.



Time Presentation/Workshop/Panel  
10:00 - 10:15 Opening  Stefan Reisinger, Head of EUROBIKE
10:15 - 10:25 How is the innovation in Start-Up Cycling industry doing during COVID19? Daniel Hrkac, VELOBIZ
10:25 - 10:45 How do I get my Start-Up financed now? Christoph Neye,
10:45 - 11:10 Trends and current developments in bicycle services Wasilis von Rauch, Bundesverband Zukunft Fahrrad (BVZF e.V.)
11:10 - 11:30 Diversity in Service - Pitch Round  
11:15 - 11:20 Second Cycle Service Axel Donath, bravobike
11:20 - 11:25 Digital services for fleet management Kristjan Maruste, COMODULE
11:25 - 11:30 Internet of Things (IoT): How new collaborations lead to new bike-related services Dr. Sebastian Sieglerschmidt, ALTEOS
11:30 - 12:15 New trends in Frame Design and Sustainability, local Production, circular economy

Norbert Haller ID Berlin, Michael Müller VELOSIONE

12:15 - 13:00 Cooperation before competition for more customer benefits Christian Anuth, haveltec, Michael Rassinger, Citcar
13:00 - 13:30  Networking Lunch break - with Christoph Neye, "Networking about networking" - during the lunch break we want to get to know each other better and also discuss how start-ups, bicycle companies and active people in the industry can exchange ideas all year round. The MotionLab.Berlin is a physical coworking and makers space where various young companies and creative people develop innovations and ideas for the mobility of tomorrow all year round.
13:30 - 14:30  Panel Discussion: How to promote the right ecosystem for services and trends?

Andreas Schmidt, Geovecs AG
Stefan Weißflog, Velofactur GmbH
Dirk Kurek, Kommenda AG
Raimund Lietmann, JobRad GmbH

14:30 - 15:30 Meet & Greet


Daniel Hrkac,

How is the innovation in Start-Up Cycling industry doing during COVID19?

In its beginnings Corona and ist effects hit the bicycle industry, like the rest of the economy, with full force. In contrast to many other industries, however, this crisis quickly turned out to be a new opportunity for the cycling world. As a replacement for cancelled vacation plans bicycle sales shot up in the short term. In the longer term, the additional attention opens up the opportunity to implement mobility issues that have been discussed for a long time without being put into practice. This is where start-ups in particular have the opportunity to introduce innovative solutions and also to develop completely new topics. There are already numerous young companies that are successfully working on the mobility of the future. We want to give an overview of which business plans can be particularly promising in the future and which activities are already bearing fruit.

Christoph Neye,

How do I get my Start-Up financed now?

Wasilis von Rauch, Bundesverband Zukunft Fahrrad (BVZF e.V.)

Trends and current developments in bicycle services

The bicycle industry has changed: While the production and distribution of products used to dominate, the success of bicycle leasing in the industry has led to the development of a strong service sector that uses the digital possibilities in a variety of ways. Sharing concepts, subscription models, new sales channels and insurances are examples of a growing market of providers who have organised themselves, among others, in the Bundesverband Zukunft Fahrrad (BVZF e.V.) with more than 30 members by now. In this lecture, current market developments in the service sector will be presented and analysed. In addition, important trends and new types of offers will be presented and discussed.

Axel Donath / Kistjan Maruste / Dr. Sebastian Sieglerschmidt

Diversity in Service - Pitch Round

  • Used Bike Service, Axel Donath, bravobike
  • Digital services for fleet management, Kristjan Maruste, Comodule
  • Internet of Things (IoT): How new collaborations lead to new bike-related services, Dr. Sebastian Sieglerschmidt, Alteos

Axel Donath, bravobike

Used Bike Service

Axel founded his first company while still at school in 1999. After building up start-ups in the digital sector, he finally turned his passion for sustainable mobility concepts into a profession and founded After the successful establishment of the company, the founding of bravobike GmbH followed in 2018 together with Oliver Diekmann. With bravobike, Axel aims to revolutionize the used bike market with digital services.

Kristjan Maruste, COMODULE

Digital services for fleet management

Kristjan Maruste (Forbes 30 Under 30 Europe) is the Co-Founder and CEO of COMODULE. The company connects bicycles, kick scooters & scooters to the internet to unlock new mobility services for fleet operators and vehicle manufacturers. It has connected over 200 000 e-scooters and has helped to launch fleets in over 60 cities worldwide. This year COMODULE launched its own developed and assembled kick-scooter which is the first EU-made, most durable, and eco-friendly kickscooter on earth.

Dr. Sebastian Sieglerschmidt, ALTEOS

How new collaborations lead to new bike-related services

Insurances help in case of a damage. However, most people would wish that a damage did not occur in the first place. For some years now, insurers have therefore been talking about not just paying for claims, but working for their customers to ensure that a loss does not happen in the first place. The "Internet of Things" (IoT) is increasingly coming into play for considerations on how to prevent claims. With these thoughts in mind, ALTEOS, together with its partners IT'S MY BIKE and AXA, has developed a completely new e-bike insurance policy that includes a GPS service: When a customer decides to buy this product, a GPS sensor is installed in the bike by the bike dealer. As soon as a bike is reported as stolen, an alarm center takes over and gains access to the bike's position. This way, stolen bicycles can be found and retrieved. In his presentation of the ALTEOS GPS insurance, Dr. Sieglerschmidt talks about the product and the successes in preventing theft and retrieving stolen e-bikes.

Norbert Haller, IDberlin / Michael Müller, VELOSIONE

New trends in Frame- & E-Bike Design, Sustainability, local Production, circular economy

Norbert Haller:
Our world is changing. Corona pandemic, climate crisis, digitalization and urbanization closely interact with a new way of thinking in mobility. 
The bicycle itself is changing massively as it becomes electric and digital. New functions allow for a wider field of applications and turn today's bicycles into a well-respected alternative to cars. 
The bicycle industry sees new opportunities to put innovative vehicle concepts and designs into practice as advanced technologies and materials become state-of-the-art and allow for more sustainable and efficient production.
In this presentation, Norbert Haller talks about upcoming trends in e-bike design. His considerations include aspects of frame construction and materials, as well as production and sustainability. 

Michael Müller:
Cycling is sustainable - but what about the manufacturing? Most frames are produced in the Far East, carbon frames are hardly recyclable and aluminum production is poisonous and energy-intensive. After five years of development the Thuringian start-up Velosione has managed to manufacture bicycle frames with tube geometry using the fluid injection molding process. This production method is fast and cheap, the frames are supposed to be lighter and just as stiff as the aluminum counterparts – and 100% recyclable. Does this process make bike manufacturing more sustainable and bring frame production back to Europe?


Andreas Schmidt / Stefan Weißflog / Dirk Kurek / Raimund Lietmann

Panel Discussion: How to promote the right ecosystem for services and trends?

Cycling is not only about hardware. More and more start-ups and small companies are specializing in service offers while large enterprises are expanding their portfolio to include digital services or all-around packages. While some rely on cooperation, other market actors offer complete systems. But what are the customers‘ needs and how will they develop in the future? An exciting discussion with industry giants, rising stars and newcomers!

Christian Anuth, haveltec / Michael Rassinger, Citcar

Cooperation before competition for more customer benefits

Service provider or system provider? What exactly has to come from a single source: hardware, software, service and maintenance? Or what can companies cover through strategic cooperation? What are the obstacles of cooperation and how do such projects become really successful? In this context the question arises whether cooperation business models are actually more resilient? Using two examples we will examine how different players work together successfully and how the bicycle industry thereby is changing.

Prorgam: More Information

We are kicking off with the current state in the cycling sector -  how does it look for innovation currently? What are the major challenges and what do we need to create and foster future developments? A pre-survey showed that young enterprises or innovation driven companies require a solid funding base, which got fragile during the pandemic.

In the second session we are focussing on financial support schemes from public funds and alternative finance models.

The core sessions are focussing on services in its entire scope of diversity, leasing, renting or sharing instead of owning, insuring, parking and second cycle business models. The focus is no longer on the hardware product but on the customer’s comfort as we have seen in other sectors. Wasilis von Rauch (BVZF) will explain why the connection and collaboration between services is essential.  

Still, the hardware product will further exist and requires new preconditions. What are the trends in frame design to fit different customer needs? How does the products choice change and what role will local supply chains play? Norbert Haller from ID Berlin will discuss with Michael Müller from Velosione on the future trends on hardware and in production. 

Another observation is that hardware and service companies are joining forces. Is this actually more resilient to start a business model based on collaboration? We will examine different examples and what is essential for successful business cooperation.

Networking in digital times? We will use the lunch break to get to know each other. Well, it is not the same as meeting face-to-face but we want you to get to know the other participations and get valuable contacts.

For the panel discussion we will shed light on the right ecosystem to create successful services connected to the bicycle. Part of the panel discussion will be VanMoof and Velofactur as early movers in new services and system providers, as well as  representatives from the bicycle and automotive sector. More information will follow the coming weeks., Stay tuned!
For the first time the Start-Up & Innovation Day will be held digitally and virtually. The EUROBIKE Tradeshow got postponed from the original date in September to November 24th -26th. We will broadcast the Start-Up & Innovation Day from the EUROBIKE Studio, most of the speakers will be remote as well. So you can easily join us from your home or your office and interactively engage in the panels, pitches and presentations. 

The winners from the Start-Up Pitches and the EUROBIKE Start-Up Award will be awarded in November and we also plan a live networking theSstart-Up Area then.


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Isabell Eberlein

Isabell Eberlein

External Advisor - TRAVELTALK

Velokonzept Saade GmbH

Johannes Schürle

Johannes Schürle

Key Account & Retail Services

Messe Friedrichshafen